Since establishment, Melonbike was founded with the mission to combine department store selection and value with the warmth and knowledge of a neighborhood bicycle store. We aim to serve the needs of every rider individually, not labeling them by experience and budget. We believe that cycling is a uniquely human endeavor that should be pursued by all. We are passionate about cycling on a multidimensional level. We love the fitness, the engineering and the style of a culture all its own. For us, cycling is not a hobby, it's a way of life.